STEVE McGINNES

Steve is a Writer, Speaker, Consultant, and grizzled Branding and Business expert.

Over 30 years he has built multi million dollar businesses, led international teams, and worked across dozens of markets. He has walked the talk.

This proven track record gives credibility to his expertise and insights in branding, business growth, cross cultural interaction, design, global expansion, innovation and communication.

Steve has been a labourer, army recruit, barman, bouncer, strategist and CEO, he has worked across the UK, Europe, China, India, USA and South East Asia. These real experiences are the foundation of his consulting, speaking TV, training and writing engagements.

Ian McClernon CEO/President of Remy Cointreau called him “insightful, creative and passionate” whilst Avishek Daz, VP with Diageo/USL described him as “path breaking. The finest I have worked with”.

As Steve says, ‘You can’t fake experience, but you can rent it from someone who has it’.

WRITING

 

Steve is the author of Surfing the Asian Wave. How to survive and thrive in the new global reality. Published by Marshall Cavendish.

“For any business, success in Asia is increasingly important. This book is a step-by-step guide to succeeding there.”
Mat Kirkby, Oscar-winning film director/producer

“Asia and the West are converging at an unprecedented, world-changing rate. This book shows you how to thrive at a critical time.”
Jay Shah, CEO, OpenDNA

“Valuable insights… helps the reader navigate the sometimes slippery slope of ‘East–  West’ relations.”
Ambassador Karsten Warnecke, Special German Envoy to the 2020 Japan Olympics

The Growth Faculty’s’ Book cCub review and interview is available through the link on this page.
Other Growth Faculty contributors include Simon Sinek, Seth Godin and Tim Ferris.

Available as paperback, e-book and as an audio book from all major stockists



WRITING

 

Steve is the author of Surfing the Asian Wave. How to survive and thrive in the new global reality. Published by Marshall Cavendish.

“For any business, success in Asia is increasingly important. This book is a step-by-step guide to succeeding there.”
Mat Kirkby, Oscar-winning film director/producer

“Asia and the West are converging at an unprecedented, world-changing rate. This book shows you how to thrive at a critical time.”
Jay Shah, CEO, OpenDNA

“Valuable insights… helps the reader navigate the sometimes slippery slope of ‘East–  West’ relations.”
Ambassador Karsten Warnecke, Special German Envoy to the 2020 Japan Olympics

The Growth Faculty’s’ Book cCub review and interview is available through the link on this page.
Other Growth Faculty contributors include Simon Sinek, Seth Godin and Tim Ferris.

Available as paperback, e-book and as an audio book from all major stockists





MEDIA

 

Steve is a regular expert contributor to the BBC World News (TV) and BBC World Service  (Radio)

He has also been a guest on Channel New Asia, Money FM, Virgin Radio and critically acclaimed podcasts such as Secrets of the Gap and Marketing over Coffee.

Interviews and appearances are often transmitted live, and occur with only a few hours notice. This is where Steve’s deep subject experience and gravitas, combined with his engaging and approachable manner, are highly effective.

James Jackson, TV and Media editor for the London Times calls Steve “a highly gifted and articulate presenter”.

To talk about engaging Steve for media, email:

steve@thehummingbirdperspective.com

MEDIA

 

Steve is a regular expert contributor to the BBC World News (TV) and BBC World Service  (Radio)

He has also been a guest on Channel New Asia, Money FM, Virgin Radio and critically acclaimed podcasts such as Secrets of the Gap and Marketing over Coffee.

Interviews and appearances are often transmitted live, and occur with only a few hours notice. This is where Steve’s deep subject experience and gravitas, combined with his engaging and approachable manner, are highly effective.

James Jackson, TV and Media editor for the London Times calls Steve “a highly gifted and articulate presenter”.

To talk about engaging Steve for media, email:

steve@thehummingbirdperspective.com



CONSULTING SERVICES

 

Solid experience, a clear way of working and critical thinking skills, are key requirements for delivering actionable insight and expertise.

Steve consults on the areas, categories or challengers in which he has a solid track record and deep experience. He is also an IAP certified business Consultant.

This ensures that the value add brought to any engagement is immediate, and outputs are tangible and actionable.

Steve engages with clients in the manner that will be most effective for them and the project.

Where requirements are clear, timed and limited, this can be based on fixed deliverables

When the challenge is larger, or more complex, such as acting as a virtual CMO, preparing for and pressing at a large fund raising round, or entering a new set of markets, a retainer option may be preferred.

With credibility and gravitas, Steve engages directly with senior and ‘C’ suite teams. Steve has consulted to Unilever, Diageo, PixGlo, RWDC, LVMH, Danone and many others

Sarah Chan, Chief of Staff with Bayer described Steve as ‘An influential strategic business partner, that delivers results’

CONSULTING SERVICES

 

Solid experience, a clear way of working and critical thinking skills, are key requirements for delivering actionable insight and expertise.

Steve consults on the areas, categories or challengers in which he has a solid track record and deep experience. He is also an IAP certified business Consultant.

This ensures that the value add brought to any engagement is immediate, and outputs are tangible and actionable.

Steve engages with clients in the manner that will be most effective for them and the project.

Where requirements are clear, timed and limited, this can be based on fixed deliverables

When the challenge is larger, or more complex, such as acting as a virtual CMO, preparing for and pressing at a large fund raising round, or entering a new set of markets, a retainer option may be preferred.

With credibility and gravitas, Steve engages directly with senior and ‘C’ suite teams. Steve has consulted to Unilever, Diageo, PixGlo, RWDC, LVMH, Danone and many others

Sarah Chan, Chief of Staff with Bayer described Steve as ‘An influential strategic business partner, that delivers results’

Speaking and Coaching

 

Steve is a member of the Asia Professional Speakers Association, and is an engaging, exciting and dynamic speaker and coach. His ‘real world’ track record, brings gravitas and credibility to his engagements, which groups and audiences, of all sizes and seniority levels, appreciate and respond to. He has spoken to and coached corporate, educational, non profit and government groups, in the UK, US, Europe, Japan, China, Malaysia, Thailand and India. Engagements have included, the United Nations PO Group, China Innovation Conference , Unilever, Diageo, Waters Pacific. Japan Bank, and Brandfest.

Frank Borneman, Marketing Director for Lufthansa says: “I engaged Steve to deliver a motivational speech to hundreds of our senior managers. The outcome was truly motivational and as entertaining as it was educational.”

Steves key speaking and coaching areas include:

  • How to survive and thrive in the new globally converged or world.
  • Transform your life in 24hours. 
  • Leading/succeeding in multicultural and cross-cultural teams and businesses. 
  • Innovation for the real world. 
  • You do not need that stuff. 

Speaking and Coaching

 

Steve is a member of the Asia Professional Speakers Association, and is an engaging, exciting and dynamic speaker and coach. His ‘real world’ track record, brings gravitas and credibility to his engagements, which groups and audiences, of all sizes and seniority levels, appreciate and respond to. He has spoken to and coached corporate, educational, non profit and government groups, in the UK, US, Europe, Japan, China, Malaysia, Thailand and India. Engagements have included, the United Nations PO Group, China Innovation Conference , Unilever, Diageo, Waters Pacific. Japan Bank, and Brandfest.

Frank Borneman, Marketing Director for Lufthansa says: “I engaged Steve to deliver a motivational speech to hundreds of our senior managers. The outcome was truly motivational and as entertaining as it was educational.”

Steves key speaking and coaching areas include:

  • How to survive and thrive in the new globally converged or world.
  • Transform your life in 24hours. 
  • Leading/succeeding in multicultural and cross-cultural teams and businesses. 
  • Innovation for the real world. 
  • You do not need that stuff. 

Partnerships 

‘I don’t cut my own hair, I could make a passable attempt at it, but I choose to engage an expert’.  Steve Mcginnes

Good advice for hair and good advice for business. Being an expert means knowing the limits of your expertise. Extend too far and you risk under delivering and damaging your credibility in your core areas.

Steve partners with subject matter and executional experts across a range of geographies. Acting as the turn key lead, this ensures he can deliver the highest quality of thinking at all stages, on all project.

Trusted strategic partners include: the worlds leading consulting specialists, design agencies, digital teams, change management experts and market entry specialists.

Partnerships 

‘I don’t cut my own hair, I could make a passable attempt at it, but I choose to engage an expert’.  Steve Mcginnes

Good advice for hair and good advice for business. Being an expert means knowing the limits of your expertise. Extend too far and you risk under delivering and damaging your credibility in your core areas.

Steve partners with subject matter and executional experts across a range of geographies. Acting as the turn key lead, this ensures he can deliver the highest quality of thinking at all stages, on all project.

Trusted strategic partners include: the worlds leading consulting specialists, design agencies, digital teams, change management experts and market entry specialists.

Currently Absorbing

 

Reading
Blueprint by Robert Plomin.
How much of our life is choice and how much decided by our DNA?

Listening
Stillness is the Key by Ryan Holiday on Audible
How the ancient Stoic philosophers can help us with modern life

Enjoying
Alchemy Live by Dire Straits
I was a broke teenager when this album came out. I couldn’t afford to buy it. Now I can. So I did.

Watching
Mamma Mia and Mamma Mia 2.
Because I have a 4 year old daughter. And because ABBA were amazing.

Thinking about
Kurt Vonnegut wrote this about Joseph Heller:
“Joseph Heller, an important and funny writer now dead, and I were at a party given by a billionaire on Shelter Island.
I said, “Joe, how does it make you feel to know that our host only yesterday may have made more money than your novel ‘Catch-22’ has earned in its entire history?”
And Joe said, “I’ve got something he can never have.”
And I said, “What on earth could that be, Joe?”
And Joe said, “The knowledge that I’ve got enough.” “

Absorbing

 

Reading
Blueprint by Robert Plomin.
How much of our life is choice and how much decided by our DNA?

Listening
Stillness is the Key by Ryan Holiday on Audible
How the ancient Stoic philosophers can help us with modern life

Enjoying
Alchemy Live by Dire Straits
I was a broke teenager when this album came out. I couldn’t afford to buy it. Now I can. So I did.

Watching
Mamma Mia and Mamma Mia 2.
Because I have a 4 year old daughter. And because ABBA were amazing.

Thinking about
Kurt Vonnegut wrote this about Joseph Heller:
“Joseph Heller, an important and funny writer now dead, and I were at a party given by a billionaire on Shelter Island.
I said, “Joe, how does it make you feel to know that our host only yesterday may have made more money than your novel ‘Catch-22’ has earned in its entire history?”
And Joe said, “I’ve got something he can never have.”
And I said, “What on earth could that be, Joe?”
And Joe said, “The knowledge that I’ve got enough.” “

Get In Touch

For most things:

steve@thehummingbirdperspective.com

+65 96432060

For book related enquiries:

Maya.gottfried@gmail.com

Get In Touch

For most things:

steve@thehummingbirdperspective.com

+65 96432060

For book related enquiries:

Maya.gottfried@gmail.com